Effective marketing and communication are among the key factors behind the success of short food supply chains (SFSCs). The third training module of the LEAP project explores how farmers, food processors, hospitality providers, and SFSC coordinators can effectively promote their products, reach their target audiences, and build strong brands in local markets.
The module covers the fundamentals of marketing, the development of targeted messages, the use of both online and offline communication channels, and the identification and engagement of consumer target groups. It also explains the differences between brands, certification labels, and quality assurance schemes, helping participants recognise and respond to different communication scenarios through practical examples.
Discover the topic through our introductory video!
A short introductory video accompanies the module, providing a clear and accessible overview of the role of marketing and communication in short food supply chains.
What does the module include?
Training Manual
The PDF training manual provides comprehensive guidance on:
- the fundamental principles of marketing and communication;
- methods for developing targeted and effective messages;
- the opportunities offered by online and offline communication channels;
- identifying and engaging consumer target groups;
- understanding the differences between brands, certification labels, and quality assurance schemes;
- recognising communication challenges and applying practical solutions through real-life examples.
DOWNLOAD THE TRAINING MANUAL HERE
PowerPoint Presentation
The accompanying PowerPoint presentation provides a clear and structured overview of the module’s key concepts, practical examples, and communication tools. It serves as a valuable resource for trainers and educators, while also supporting participants in understanding and applying effective marketing and communication strategies in short food supply chains.
DOWNLOAD THE PRESENTATION HERE
Trainer’s Handbook
The Trainer’s Handbook provides detailed methodological guidance for trainers, including recommendations for structuring training sessions, facilitating interactive activities, conducting self-reflection exercises, and assessing participants’ learning outcomes. Its aim is to help participants apply the acquired knowledge directly within their own businesses.
DOWNLOAD THE TRAINER’S HANDBOOK HERE
Who is this module for?
This module is particularly useful for:
- farmers and agricultural producers;
- food processors;
- local food producers;
- hospitality and catering professionals;
- SFSC coordinators;
- rural development advisors and trainers;
- anyone interested in strengthening their marketing and communication skills within local food systems.
Online Learning Platform
The complete Module 3 training programme is also available in an interactive format through our online learning platform. The platform has been developed for farmers, entrepreneurs, and anyone interested in local food systems, making marketing and communication knowledge easily accessible to all.
ACCESS THE ONLINE LEARNING PLATFORM
Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or the European Education and Culture Executive Agency (EACEA). Neither the European Union nor EACEA can be held responsible for them.